Influencer Seeding
With GT’s Living Foods
I oversee influencer relations and strategy, developing end-to-end influencer seeding campaigns to support tentpole moments.
Build and implement unique influencer strategies for each CPG brand in the GT’s Living Foods portfolio.
Example: World Kombucha Day influencer gifting included 35 deliveries that garnered 52 organic posts, 856k impressions and 21k engagements.
campaign management
When it comes to marketing campaigns, using a holistic approach is necessary in order to create a seamless conversation flow across channels. With Provenance Meals, I managed multiple campaigns like Women’s Health Month: Hormone Health. This was an initiative to raise awareness about various issues women [the brand’s target audience] face while positioning Provenance as a solution with its mission of food as medicine. I planned, developed, and executed campaigns across multiple channels, utilizing all of our resources to maximize reach and drive traffic to the brand’s website.
Various productions from the Hormone Health campaign I executed for Provenance Meals to celebrate Women’s Health Month in May 2022.
Organic Social Management
With Provenance Meals
I oversaw all social media responsibilities from the planning and execution stages of campaigns along with daily housekeeping like DM communications and engagement. Strategy was based off monthly audits.
Automated Messaging on Facebook and Saved Replies on Instagram, including FAQs and New Follower Welcome Discount
DM Management
Engagement
Giveaways
IG Live Organization with Larger Instagram Presences
Strategy + Execution of Editorial Calendar
Reporting
Content Creation
Static Photos | Videos | Reels | Blogs | Copywriting
Email Marketing
With Provenance Meals
I created multiple automation series, weekly messaging, promotions, and more for Provenance Meals.
35% Average Open Rate
6% Average Click Through Rate
25% Increase in Subscriber Rate (2021)
Copywriting and Design
Email Automations
PArtnerships
WITH PROVENANCE MEALS
I led partnership initiatives with influencers and other brands who aligned with Provenance’s philosophies. The goal of most initiatives was to earn client-facing opportunities on partners’ marketing channels to ultimately drive more traffic to the brand’s Instagram page and website.
Brand Partnerships (digital + in-person activations)
Earned Media
Influencer Research, Target List Curation + Outreach
Product Sampling
ShareASale Affiliate Program Onboarding + Management, including Welcome Deck
Event Management
With Provenance Meals
Event programming was a key initiative to support Provenance Meals’ LA Launch in Fall 2021. I conducted outreach and secured events with aligned brands to increase awareness, build the email list, and tap into matching target audiences. Brand partners included BoxUnion, Empowered Yoga, Jenni Kayne, PLATEFIT, SoulCycle, Studio B. by Bandier, The Class, and The Studio (MDR).
Brand Communication
Cross-Functional Planning
Event Organization
On-Site Management